Today's Publishing Industry

Things are changing, I think everyone can agree with that. Ebooks are becoming more and more popular and may eventually mean that books won't be available in print format. For now, readers have a choice. But editors, agents and writers can all agree that that may not always be the case. Even now the retail brick and mortar stores are in crisis, unable to compete with Amazon and WalMart.

For authors the key is, as always, to write consistently and to write the best book you can write. You need ways to connect to readers, so you need to be savvy about marketing, because soon the best way to get books into the hands of readers will be common knowledge.

• Make use of social media to spread the word about your product.
• Strive for national publicity by using all methods in your other areas of expertise.
• Stay in touch with review sites that are doing good reviews and have a global reach. Use them.

I've said it before: Writing the book is only part of the author's job. There's a whole lot more work to do afterward.