Book Videos
Book videos seem to be the latest, greatest way to market books. All over my various author loops I see messages from writers who've just put one together for their latest baby. Some have music, others don't.
But do they really work? There are several companies now who put these together. The first one to look at this medium was Circle of Seven Productions. When they began, no one else was doing this and so they were able to trademark the term Book Trailer. Other companies have since trademarked "NovelTease", "Expanded Books" and "VidLit".
It comes down to this: Does the impact of imagery carry more impact than words?
According to my latest Romance Writers Report, it very well may.
One of my favorite authors, Christine Feehan, has had a 700% increase in web traffic since she started showing book videos on her site. Yikes!
I'm nowhere near ready to spend the money to make one of these, and I don't have the technical expertise, software or, indeed, the patience to learn to do it on my own. So, for the time being, I'm just gonna sit back and appreciate the book videos my fellow authors are running.
In case you're interested, here are some of the companies that offer book videos:
Circle of Seven Productions
Pizzazzy Productions
VidLit
So, any thoughts to my question? Do videos sell books? If you saw a well-made video by an author unknown to you, would it entice you to buy his/her book?
"Luck? I don't know anything about luck. I've never banked on it and I'm afraid of people who do. Luck to me is something else: Hard work -- and realizing what is opportunity and what isn't." ~Lucille Ball





